MORYN runs your price across thousands of futures — your cost base, your demand, the competitors you are measured against — and shows which price wins most of them, and what it costs you when it doesn't.
Not the best price for the likeliest year — the price that still works across most of them. MORYN draws twenty thousand futures and prices each of them five ways — what you charge now, the top and bottom of what the market charges, and the two moves that go half the distance — then counts which came out ahead most often.
It is very likely you finish reading this page. It is possible, but unlikely, that someone walks in and starts break dancing and you never do. Both are futures. They do not carry the same weight.
So MORYN gives every input a likelihood rather than a value, then draws twenty thousand projected futures and scores every candidate price against the same ones. The likelihoods come from what analysts, filings, indices and the trade press actually said.
Every assumption is written into the plan you approve before anything runs — with the page it rests on, where it has one. Edit any of them, or take them out. A correction is credited to you, not absorbed as MORYN’s own finding.
The equation is on the screen in English, and again in algebra. Every term in it comes from economic research.
Klein & Leffler, 1981 · the credibility termKlein, Crawford & Alchian, 1978 · the switching cushion
Accounting cost sets a floor, not a price. Switching costs, brand, and what a discount signals about quality move demand — and demand is what moves the price. Where the answer turns on a judgement only you can make, MORYN hands it back rather than settling it quietly.
Evidence and models are versioned. When something you approved changes, everything resting on it goes stale and the analysis is worked out again — so it moves with your data instead of ageing quietly. What MORYN learns from working with you takes effect only after you approve it.
MORYN follows the indices and announcements that bear on your analysis, and emails you a brief with the sources attached.
MORYN is in private beta with a small group of design partners. Book a demo, bring a real decision, and we will model it.
Scope and cost
Orientation. Maps the market and stops — it may not name a price.
A real decision. Targeted research, a fitted model, the full sweep.
Primary-source research, model ensembles, combined stress programmes.
Design partners only, with a human expert in the loop.
One credit is one dollar of provider spend. You see the range before anything runs. A failed call is never charged.
Why MORYN
MORYN writes the best case against its own answer, on the screen that gives it.
Set beside the objection: what would have to move, and in which direction.
Every price is compared against holding. “Stay where you are” is an answer MORYN will return.
A figure with no measured identification is capped at a finding — in code, not in a disclaimer.
There is no public sign-up: access is by invitation, and its internal tools open only to the MORYN team.
Private beta, with a small group of design partners. If you have a real decision in front of you, we would like to model it with you.